Why Arts? Making the Case

It is very unusual for any urban renewal plan not to include reference to the role that arts organizations and arts buildings can potentially play in regeneration. Most recently, in Hurricane Katrina's wake, both have figured prominently in discussions about the future of New Orleans and Biloxi. But the discussions about arts organizations and those about arts buildings are curiously and uncomfortably divorced.

We live in a world of "widespread hostility toward the United States and its policies."1 This antipathy is not limited to the countries and peoples that are directly affected by the U.S. "war on terror" and its attendant pol-icies, but includes many of our former allies and fellow democracies. A friend who just returned from a year in Spain reports that she spent a significant amount of time and energy convincing people she met there that the U.S.

Years ago, after reading a case statement from one of my earliest experiences with fundraising, my husband, who is in the wine business, told me the three "s's" of salesmanship. He said that a salesman should have

Something to say
Say it, and
Stop.

He made it sound fairly easy and apparently it works if you are approaching a reluctant wine buyer who should prefer the rare Aglianico you're offering to an ordinary Chianti from your competitor. Sales have been good and my husband has a thriving company.

Who's afraid of symphony orchestras? It seems that lots of foundations are these days. It has been exactly a half century since the Ford Foundation's massive sixty plus million dollar program was introduced to stabilize orchestras. Ford's initiative was followed by others and foundation funding became a major component of orchestra support for a few years. But today, only one foundation has a major national funding program for orchestras. Even many local foundations seem cautious about supporting them.

Can you explain, in simple terms, how you or someone you know is changed by listening to music, watching a dance performance, looking at an artwork, or writing in a journal? I’d be hard pressed to manage a coherent response.

It’s not easy to talk about how art transforms or how we are different because of it. Many who work in the arts, including those of us who do so because of our belief in the transformative power of art, lack a vernacular for communicating its impacts.

Under Marian Godfrey's direction, GIA held a pre-conference immediately before its 2005 conference called "New Directions in Cultural Policy Research." As part of that meeting, four well-respected individuals were asked to assess the impact and importance of research in the arts. They were asked to specify the big ideas currently in play and to speculate about the future of those ideas. Predictably perhaps, the four argued for the importance of research to the cultural sector. More surprisingly, they agreed that the platform for cultural research needs serious re-planking.

2005, $16.95. New York: Theatre Communications Group, 212-609-5900.

As a coach and a longtime journalist, I know that the most powerful question is: "What did you learn?" You'll get an answer every time that is real, and relevant.

2005, 48 pages. The Potlatch Fund, 801 Second Avenue, Suite 304, Seattle, WA 98104, 206-624-6076.

Based on a series of talking circles of tribal leaders and funders, this handsome report reviews the history of Native peoples and the role of art in tribal culture, examines the program priorities of funders, and identifies strategies for supporting Native arts and artists. The extensive bibliography is also a valuable tool for grantmakers.

2005, 28 pages. California Alliance for Arts Education, 495 East Colorado Blvd. Pasadena, CA, 91191, 626-578-9315.

This briefing paper describes the benefits of arts learning for all students, current policies in the state of California and nationwide supporting arts education in public schools, and current implementation practices affecting access and equity. It also offers policy recommendations.

2005, 217 pages. Berrett Koehler Publishers, 235 Montgomery Street, San Francisco, CA 94104-2916, 415-288-0260, Berrett-Koehler