Traditional / Folk arts

Years ago, after reading a case statement from one of my earliest experiences with fundraising, my husband, who is in the wine business, told me the three "s's" of salesmanship. He said that a salesman should have

Something to say
Say it, and
Stop.

He made it sound fairly easy and apparently it works if you are approaching a reluctant wine buyer who should prefer the rare Aglianico you're offering to an ordinary Chianti from your competitor. Sales have been good and my husband has a thriving company.

This time it was the catastrophic devastation in the Gulf States. Last time it was the 9/11 attack. Before that were the floods in North Dakota, the earthquakes in San Francisco and Seattle, and Hurricane Hugo in South Carolina, and then

Each time disaster strikes — whether natural or man made — communities face inestimable emotional and economic suffering. When artists, arts organizations, and cultural institutions are affected by these disasters, the confusion and bewilderment about what to do and how to help extends very directly to us as arts grantmakers.

When I mentioned to an arts funder that I was reading a book called Integrating Mission and Strategy for Nonprofit Organizations she sighed and said we needed to stop using words like strategy. I asked why and she said, "Funders got arts organizations to start using these business words years ago, but nothing has changed. They are not in better shape." The author of the book, James A. Phills, Jr., might suggest the problem was not so much the concept of strategy, but rather a general misunderstanding and misuse of the word itself.

2005, 80 pages. Cultural Initiatives Silicon Valley 1153 Lincoln Avenue, Suite I, San Jose

2004, 171 pages. Association of Performing Arts Presenters, Washington, DC, 20063

As grantmakers, we have choices. Finding the right tool for the job and experimenting with tools to learn the range of their usefulness is what grantmakers do.

Immigrant and refugee communities historically have played key roles in the Bay Area's growth and rich diversity. As California enters the twenty-first century, demographic figures reflect significant increases in immigrant pop-ulations. Amongst these communities are myriad performance ensembles, in-dividual artists, teachers, and participatory arts events that strengthen comm-unity ties, reinforce a vibrant cultural heritage, and enrich the lives of Bay Area residents.

"We have a term in our language called gW3dZadad— it is a form of wealth. It's the wealth of knowledge of culture of our peoples, our laws, our ceremonies, our songs, of the names of our ancestors...Our ancestors live today as long as we pass it down to our children.”
Bruce subiyay Miller, Community Spirit Award recipient

May 2005, The Urban Institute, 2100 M Street, N.W. Washington, DC 20037, (202) 833-7200, www.urban.org

"The idea that expressive activities contribute to building and preserving communities has become an increasingly important part of economic development and community revitalization discourse in cities, towns and nations around the world."
Carole Rosenstein, Ph.D.

2005, 32 pages. The Boston Foundation, Boston, MA, 02116

This study reports on the impact and roles of arts service organizations (ASOs) in the Boston area and nationwide. Considered "the unacknowledged gems of the cultural ecosystem," ASO services help other nonprofits to achieve certain economies of scale and to function as if they were larger operations. At the same time, many ASOs themselves do not have the budgets or staff capacities to make a real impact. The study outlines a strategy for supporting this segment of the cultural sector.