Film and Media

It is very unusual for any urban renewal plan not to include reference to the role that arts organizations and arts buildings can potentially play in regeneration. Most recently, in Hurricane Katrina's wake, both have figured prominently in discussions about the future of New Orleans and Biloxi. But the discussions about arts organizations and those about arts buildings are curiously and uncomfortably divorced.

We live in a world of "widespread hostility toward the United States and its policies."1 This antipathy is not limited to the countries and peoples that are directly affected by the U.S. "war on terror" and its attendant pol-icies, but includes many of our former allies and fellow democracies. A friend who just returned from a year in Spain reports that she spent a significant amount of time and energy convincing people she met there that the U.S.

Years ago, after reading a case statement from one of my earliest experiences with fundraising, my husband, who is in the wine business, told me the three "s's" of salesmanship. He said that a salesman should have

Something to say
Say it, and
Stop.

He made it sound fairly easy and apparently it works if you are approaching a reluctant wine buyer who should prefer the rare Aglianico you're offering to an ordinary Chianti from your competitor. Sales have been good and my husband has a thriving company.

This time it was the catastrophic devastation in the Gulf States. Last time it was the 9/11 attack. Before that were the floods in North Dakota, the earthquakes in San Francisco and Seattle, and Hurricane Hugo in South Carolina, and then

Each time disaster strikes — whether natural or man made — communities face inestimable emotional and economic suffering. When artists, arts organizations, and cultural institutions are affected by these disasters, the confusion and bewilderment about what to do and how to help extends very directly to us as arts grantmakers.

When I mentioned to an arts funder that I was reading a book called Integrating Mission and Strategy for Nonprofit Organizations she sighed and said we needed to stop using words like strategy. I asked why and she said, "Funders got arts organizations to start using these business words years ago, but nothing has changed. They are not in better shape." The author of the book, James A. Phills, Jr., might suggest the problem was not so much the concept of strategy, but rather a general misunderstanding and misuse of the word itself.

2005, 80 pages. Cultural Initiatives Silicon Valley 1153 Lincoln Avenue, Suite I, San Jose

2004, 171 pages. Association of Performing Arts Presenters, Washington, DC, 20063

On March 1, 2005, the first convening to share the findings of Deep Focus: A Report on the Future of Independent Media was held in San Francisco, the geographic community studied for this project1.

As grantmakers, we have choices. Finding the right tool for the job and experimenting with tools to learn the range of their usefulness is what grantmakers do.

Immigrant and refugee communities historically have played key roles in the Bay Area's growth and rich diversity. As California enters the twenty-first century, demographic figures reflect significant increases in immigrant pop-ulations. Amongst these communities are myriad performance ensembles, in-dividual artists, teachers, and participatory arts events that strengthen comm-unity ties, reinforce a vibrant cultural heritage, and enrich the lives of Bay Area residents.