Film and Media

Years ago, after reading a case statement from one of my earliest experiences with fundraising, my husband, who is in the wine business, told me the three "s's" of salesmanship. He said that a salesman should have

Something to say
Say it, and
Stop.

He made it sound fairly easy and apparently it works if you are approaching a reluctant wine buyer who should prefer the rare Aglianico you're offering to an ordinary Chianti from your competitor. Sales have been good and my husband has a thriving company.

This time it was the catastrophic devastation in the Gulf States. Last time it was the 9/11 attack. Before that were the floods in North Dakota, the earthquakes in San Francisco and Seattle, and Hurricane Hugo in South Carolina, and then

Each time disaster strikes — whether natural or man made — communities face inestimable emotional and economic suffering. When artists, arts organizations, and cultural institutions are affected by these disasters, the confusion and bewilderment about what to do and how to help extends very directly to us as arts grantmakers.

When I mentioned to an arts funder that I was reading a book called Integrating Mission and Strategy for Nonprofit Organizations she sighed and said we needed to stop using words like strategy. I asked why and she said, "Funders got arts organizations to start using these business words years ago, but nothing has changed. They are not in better shape." The author of the book, James A. Phills, Jr., might suggest the problem was not so much the concept of strategy, but rather a general misunderstanding and misuse of the word itself.

Can you explain, in simple terms, how you or someone you know is changed by listening to music, watching a dance performance, looking at an artwork, or writing in a journal? I’d be hard pressed to manage a coherent response.

It’s not easy to talk about how art transforms or how we are different because of it. Many who work in the arts, including those of us who do so because of our belief in the transformative power of art, lack a vernacular for communicating its impacts.

Under Marian Godfrey's direction, GIA held a pre-conference immediately before its 2005 conference called "New Directions in Cultural Policy Research." As part of that meeting, four well-respected individuals were asked to assess the impact and importance of research in the arts. They were asked to specify the big ideas currently in play and to speculate about the future of those ideas. Predictably perhaps, the four argued for the importance of research to the cultural sector. More surprisingly, they agreed that the platform for cultural research needs serious re-planking.

Immigrant and refugee communities historically have played key roles in the Bay Area's growth and rich diversity. As California enters the twenty-first century, demographic figures reflect significant increases in immigrant pop-ulations. Amongst these communities are myriad performance ensembles, in-dividual artists, teachers, and participatory arts events that strengthen comm-unity ties, reinforce a vibrant cultural heritage, and enrich the lives of Bay Area residents.

2005, 32 pages. The Boston Foundation, Boston, MA, 02116

This study reports on the impact and roles of arts service organizations (ASOs) in the Boston area and nationwide. Considered "the unacknowledged gems of the cultural ecosystem," ASO services help other nonprofits to achieve certain economies of scale and to function as if they were larger operations. At the same time, many ASOs themselves do not have the budgets or staff capacities to make a real impact. The study outlines a strategy for supporting this segment of the cultural sector.

2005, 32 pages. Cultural Initiatives Silicon Valley , 1153 Lincoln Avenue, Suite I, San Jose

2005, 256 pages. University of Illinois Press , 1325 Oak Street, Champaign, IL, 68120-6903, 217-244-4689

In the author's own words, "This book is a report card on American Culture. Not the culture of Wal-Mart and the cineplex, but culture as it is lived closer to the ground, local culture, neighborhood culture... It is about dancing, not about watching somebody else dance on television. There is a big difference.”

2005, 80 pages. Cultural Initiatives Silicon Valley 1153 Lincoln Avenue, Suite I, San Jose