How Strong is Your Social Net?
A National Review of Arts Organizations’ Digital Communications Practices and Perceptions
Monday, October 10, 10:00 am – 11:30 am
Organized by Cinda Holt, business development specialist, Montana Arts Council; Tom Kaiden, president, Greater Philadelphia Cultural Alliance.
Presented by Rory MacPherson and Mary Trudel, principals, Trudel | MacPherson.
Session presenters will report on a 2011 national survey that measured field utilization of and satisfaction with the digital media efforts of more than 1,300 arts groups (as of June 2011). The discussion will highlight alignment, resourcing, and ROI of communications across multiple platforms among state and local arts agency grantee cohorts. Researchers will discuss perceptions of effectiveness and examine internal policies and institutional protocols and probe how funders can enable groups to better communicate authentically with patrons and fans while creating communities of interest. Tom Kaiden of the Philadelphia Cultural Alliance will discuss the Alliance's support of arts groups who have initiated audience-building efforts via social media.
