Art & Technology Preconference

Arrive on Saturday, October 8th and enjoy an optional tour of the acclaimed Art+Technology Program at the renovated San Jose International Airport, commissioned by the San Jose Public Art Program—recipient of the 2011 Public Art Program of the Year by Americans for the Arts Public Art Network. Tours will be held every 40 minutes from 3 pm - 5 pm.

On Saturday evening, relax and mingle in downtown San Jose's SoFA cultural district. A reception will be held at the San Jose Museum of Quilts and Textiles, 520 South First Street, from 6:30 - 8 pm.

Registration for this preconference is limited to sixty.

A block of rooms has been reserved for Technology Preconference participants on Saturday night, October 8, at The Fairmont San Jose. The GIA preconference rate of $139.00 is available until September 16, 2011. Call (800) 441-1414 or register online. Preconference proceedings begin at 9:00 AM. Bus transportation will be provided for Sunday evening preconference participants and their luggage to The Fairmont San Francisco for the Opening Reception.

Important Travel Information for the Art & Technology Preconference

You may wish to make your travel arrangements to arrive at the Mineta San Jose International Airport (SJC), and depart at the end of the conference from the San Francisco International Airport (SFO). The preconference hotel is a short car ride from the San Jose airport.

Or, if you plan to both arrive and depart from the San Francisco Airport (SFO), you’ll need ground transportation on Saturday to San Jose, roughly 40 miles to the south.


Schedule

SATURDAY, OCTOBER 8

3:00 - 5:00 pm

Tour the acclaimed Art+Technology Program at the renovated San Jose International Airport, commissioned by the San Jose Public Art Program. Tours will be held every 40 minutes from 3 pm - 5 pm. (Advances registration is required.)

6:30 - 8:00 pm

An opening reception will be held at the San Jose Museum of Quilts and Textiles, 520 South First Street, from 6:30 - 8 pm. Other cultural institutions in in downtown San Jose's SoFA cultural district will also be open that evening.


SUNDAY, OCTOBER 9

8:30 - 9:00 am Breakfast at City Hall rotunda

9:00 - 9:50 Plenary Session: Joaquin Alvarado

Joaquin Alvarado is Senior Vice President for Digital Innovation at American Public Media/Minnesota Public Radio where he leads strategic development of APM's Public Insight initiatives, widening digital reach and increasing digital revenue growth across all operating divisions. Previously, he was with the Corporation for Public Broadcasting as Senior Vice President for Diversity and Innovation.

Alvarado holds B.A. in Chicano Studies from U.C. Berkeley and an M.F.A. from the UCLA School of Film, Television, and Digital Media and served on the boards of the California Council for the Humanities, TechSoup Global and Latino Public Broadcasting.


9:50 - 10:40 am Breakout Sessions

Silicon Valley Inside/Out: Creative Placemaking at the Intersection of Art and Technology

Organized by Kerry Adams Hapner, director of cultural affairs, San Jose Office of Cultural Affairs.

Presented by Barbara Goldstein, public art director, San Jose Office of Cultural Affairs; Dennis Scholl, vice president, arts, John S. and James L. Knight Foundation; Joel Slayton, executive director, ZERO1: The Art and Technology Network.

How can we engage art audiences and animate public space through collaborations between art organizations, artists, and technology businesses? How does the capital of Silicon Valley express its spirit of innovation in the public realm? Hear how two of these nationally recognized organizations, ZERO1 and the San Jose Public Art Program, have ignited new pathways across sectors and disciplines, modeling innovation, artistic excellence, social responsibility, and cultural development. Dennis Scholl will provide insight into place-based investments in the arts by Knight Foundation and the newly formed ArtPlace. Through investments in creative placemaking and technology, consider how to stimulate a more engaged community and promote new partnerships between arts organizations and technology companies using forms of expression that inspire people to interact, opine, and celebrate.


ZERO1
City of San Jose Public Art Program
John S. and James L. Knight Foundation
  

Innovations in Digital Storytelling: Opportunities for Engagement across Disciplines

Organized by Pamela Harris, executive director, Grantmakers in Film and Electronic Media.

Presented by Wendy Levy, creative director, Bay Area Video Coalition; Matthew Meschery, director of digital initiatives, Independent Television Service, Inc.

Today’s arts organization faces unique opportunities and challenges in audience development and engagement. As technology-driven communications continue to upend top-down approaches to program development, organizations are challenged to remain relevant and connected to their communities. This session showcases cutting-edge communications and audience engagement strategies. National leaders in innovative storytelling approaches, Independent Television Service, Inc. (ITVS ) and Bay Area Video Coalition (BAVC), will lead this session examining how transmedia and new digital storytelling forms are transcending traditional documentary and video to create new forms of audience engagement. Discover the latest innovations in video and online engagement that can be harnessed in support of an opera, museum, or afterschool poetry program, among others. Developments in these spaces can, indeed, inform and enhance the practice of arts funders supporting various arts disciplines. Join us to learn how.


Independent Television Services, Inc.
Bay Area Video Coalition

10:40 - 10:55 am Break


11:00 am - 12:30 pm Plenary Session

Art Tech Talks

Still in development at this time, this session will feature a series of 10-minute introductions to a broad range of innovative and exciting ways that technology and media are being used in the arts and beyond, from fundraising robots to do-it-yourself online philanthropy. Tech Talk presenters will be on hand at the lunch that follows so participants can learn more about the projects and technologies that interest them.


12:30 - 1:30 pm Lunch


1:30-2:30 pm Breakout Sessions

Defining Value: Beyond the Measurement Malaise of Social Media

Organized by Julia Indovina, director of communications and member services, Northern California Grantmakers; Ted Russell, senior program officer, arts, James Irvine Foundation.

Presented by Beth Kanter, Co-author, The Networked Nonprofit; Rory MacPherson, principal, Trudel | MacPherson; Jai Sen, digital media strategist, Sen Associates; Mary Beth Smith, director of marketing and communications, San Francisco Ballet.

The media landscape has evolved dramatically over the last five years, and developing technologies and user-generated content continue to change the geography of this environment. Rather than catching up on the latest app or game-based/location-driven media tool, we propose stepping away from the technologies and looking for consistency of strategy in an ever-changing landscape. Moving beyond ROI, how do we understand the value in social media for arts organizations? How do we move the language from social media to integrated marketing? As funders developing grantmaking strategies to support the social media engagement of your grantees, what are the appropriate measures of effectiveness when the tools and technologies change so quickly?

  

Silicon Valley Inside/Out: Activating Facilities and Engaging Audiences through Technology

Organized by Kerry Adams Hapner, director of cultural affairs, San Jose Office of Cultural Affairs.

Presented by Anjee Helstrup-Alvarez, executive director, MACLA | Movimiento de Arte y Cultura Latino Americana; Sherrill Ingalls, director of marketing and communications, San Jose Museum of Art; Josette Melchor, executive director, Gray Area Foundation for the Arts.

How are institutions using technology to activate their space and turn their facilities “inside out” as community hubs? How are cultural organizations providing new means of access to their mission through technology and beyond facility walls? What is the intersection between place, technology, and community and cultural development? Meet early adopters of technology—the San Jose Museum of Art, the Gray Area Foundation for the Arts, and Movimiento de Arte y Cultura Latino Americana (MACLA)—that are driving new audiences to their third spaces and community centers.


MACLA
Gray Area Foundation for the Arts
San Jose Museum of Art

2:30 - 3:00 pm Break


3:00 - 4:00 pm Breakout Sessions

Technology at Play: Games as Innovation and Exchange in Arts Spaces

Organized by Pamela Harris, executive director, Grantmakers in Film and Electronic Media.

Presented by Donald Brinkman, program manager, digital humanities, digital heritage, and games for learning, Microsoft Research; Michelle Byrd, co-president, Games for Change.

Interactive and digital games are moving from living rooms and video arcades into art museums and galleries. This session will bring experts in digital game development and deployment to present a number of games engaging audiences in new and innovative ways. From the New York Public Library to the Seattle public transit system, interactive and digital games are gaining legitimacy within traditional and non-traditional art spaces. Participants will get an overview of how games are being developed and deployed for the public good; what arts funders should know about the state of the field; how to make calls and evaluate proposals; and innovative uses of games as a storytelling and engagement platform. We will present several case studies and give participants a chance to ask questions as well as talk through possible game development approaches in support of their own programs.

Games for Change
Microsoft Research
  

On Supporting the Ecology of Awesomeness

Organized by Ted Russell, senior program officer, arts, James Irvine Foundation.

Presented by Tim Hwang, co-founder, The Awesome Foundation; Beth Kanter, Co-author, The Networked Nonprofit.

Tim Hwang of the Awesome Foundation will frame his organization and present some of the structural design principles, including the use of emerging technologies that have given it an advantage. Presenters will then broaden the scope to talk about the general changes in the ecosystem of giving, with particular focus on popular new infrastructures like Kickstarter and FEAST that are driving support to projects. A conversational Q&A will expand the discussion to broader issues and incorporate the perspectives of the audience.

The Awesome Foundation
Kickstarter
FEAST

4:00 pm Closing Plenary

4:30 pm Bus transportation to the Fairmont San Francisco