Philanthropic practice

As a company built on creative expression, Hallmark Cards has maintained a longstanding commitment to supporting the arts. Hallmark's charitable contributions come from the profits of Hallmark Cards, Inc., and from the Hallmark Corporate Foundation, an endowed foundation funded solely by Hallmark Cards. During the year 2000, arts and culture philanthropy totaled $2,173,897 or 23 percent of the company's overall charitable program.

Meetings are big business. Or, in other words, talk is not cheap. An economic impact study by Deloitte & Touche LLP demonstrated that conventions, expositions, and meetings generated $82 billion in total direct spending in 1994, supporting 1.57 million jobs.1 Meetings of associations and membership organizations, as opposed to corporate-sponsored events, account for the lion's share of this spending (68 percent). Many of these associations serve the arts and culture.

A New Framework for Building Participation in the Arts
Kevin F. McCarthy and Kimberly Jinnett, RAND, 2001,
112 pages, 310-451-7002, order@rand.org.

Another research report lands on your desk. Do you make time to read it, or does it add to a growing pile of things-to-read-someday?

2001, 204 pages, $18.95. ECW Press, Toronto, Canada, 416-213-1919, ext 199,

April, 2001, 45 pages. The Surdna Foundation.

More than Bit Players, commissioned by the Surdna Foundation, examines how Information Technology (IT) changes the way that organizations, including nonprofit organizations, work. The report offers suggestions for grantmakers who are assessing proposals for projects based on information technology and discusses ways to put costs and timing into perspective.

At the Fund for Folk Culture (FFC), we have been working with Laurel Jones and Morrie Warshawski of the Bay Consulting Group (BCG) to survey the range of private support for the folk and traditional arts and investigate opportunities for increased private support in this cultural sector.

Although most grantmakers get involved in program development, it is rare to have the chance to build an entire foundation giving program from the ground up. However, that was exactly the challenge Olga Garay encountered three years ago as the first program director for the arts hired by the newly established Doris Duke Charitable Foundation (DDCF). The New York-based foundation was created in 1996 as part of Ms. Duke's estate, whose family wealth came from her father's tobacco company and Duke Power.

At the annual GIA conference last fall, a group of twenty or so participants gathered together for a roundtable session devoted to funding individual immigrant and traditional artists. Organized by staff or board members of the Bush Foundation and the Flintridge Foundation, the roundtable session provided one of the first opportunities for foundation program officers engaged in this type of support to share information and to identify common concerns and strategies to meet them. And, indeed, common concerns and themes did emerge in the discussion.

When we initiated an artist award program at The Durfee Foundation a few years ago, we decided to use financial need as one of several criteria for support. Durfee is a relatively small family foundation, and the trustees feel strongly that the foundation's modest resources should be applied where they will make the most difference. This is true across the board at the foundation, not only in the arts, but in our other programs as well.

This piece was first published in the newsletter of the Grantmaker's Evaluation Network, Volume 9/Number 1, Winter 2001. It is published here with permission from Doug Easterling.