Dan Heath

2007, 304 pages, $24.97. Random House, New York.

Writers set a rigorous challenge for themselves when they write books about how to communicate well. The book itself must be a sound example of good communication, or the reader will discount it from page one. In the same vein, writing a book about how to effectively communicate ideas and make them stick sets the bar even higher: the book must be both well written and memorable. Made to Stick easily passes both of these tests.

2007, 304 pages, $24.97. Random House, New York.