Richard Magat

Danny Newman, who died last year (2007) at the age of eighty-eight, was a major post- World War II patron of the arts, but his contributions were not personal checks. Rather, they lay in helping arts companies—theaters, orchestras, dance groups, operas—build strong, committed audiences, providing the sound financial basis they needed to survive and flourish. His major tool was the promotion of subscriptions, a wide-ranging effort embodied in his book Subscribe Now! Building Arts Audiences through Dynamic Subscription Promotion.