CERF+ Launches New Emergency Preparedness Awareness Campaign
(1-20-2011) For 25 years, the national nonprofit organization CERF+ (Craft Emergency Relief Fund + Artists’ Emergency Resources) has provided grants, loans, and brokered assistance from manufacturers, suppliers, and show promoters to craft artists who have suffered career-threatening emergencies.
To underscore the importance of preparedness, CERF+ is launching a new awareness ad campaign featuring before and after images provided by artists who have been through disasters. “We want to help artists take steps beforehand that can help them weather emergencies with their careers intact - to keep them from crossing the fine line between priceless and worthless,” says Executive Director Cornelia Carey.
The first five ads have been released and are available for download. The ads are available in several sizes and versions for print and web use. “We invite publications, organizations, and artists to join us in this effort by running these ads in their publications and web sites when space is available, and by linking to our online resources,” says Carey.