YOU ASKED FOR ARTS FUNDING OUTSIDE THE BOX, RIGHT?
“White Gold,” the ragged musician turned rock god thanks to the transformational powers of milk is back in the spotlight. Today, White Gold launches his very own rock opera, Battle for Milkquarious, and the White Gold Milkdonkulous Giveaway a contest that gives California teenagers and their public high schools the chance to win a total of $50,000 in funding for their schools’ art programs. Educators say these generous funds come at a time when severe budget cuts have been made to California’s public schools, especially in the arts. Battle for Milkquarious is the next generation of the California Milk Processor Board’s (CMPB) White Gold advertising campaign targeting teens. It features faux rock star White Gold, whose songs and music videos declare his love for the “wonder tonic” milk.