Gen-X report

Monday, October 13, 1:45 pm – 3:15 pm
International Ballroom B, M2/International Ballroom Level

Organized by Greg Charleston, president, Arts Council of Indianapolis and Dave Lawrence, vice-president, Arts Council of Indianapolis. Presented by Greg Charleston; Dave Lawrence; Rebecca Ryan, 2EO / founder, Next Generation Consulting; and Marti, 2EO, Next Generation Consulting

Indianapolis cultural organizations have been grappling to engage younger patrons as audience members, volunteers, board members, and donors. The ramification of this among people aged 25 to 40 inspired the Arts Council of Indianapolis to hire nationally recognized economist Rebecca Ryan and her firm, Next Generation Consulting, to help. Since 2005, they have been conducting research and strategies to engage younger patrons in the arts. Following a benchmark study, they conducted a series of customer experience site visits to organizations, managed extensive multi-city research, hosted a national summit, and are continuing with granting programs and work one-on-one with organizations on best practices around the country. The Arts Council and NGC will also host another national Next Audiences summit in 2009 in Indianapolis.

Suggested Links:

Arts Council of Indianapolis
Next Audiences